PAZ will be the first artist to pluck the fruits of uTorrent’s promotion service. So, we are excited to continue working with creators who want to develop business models that work in today’s digital age and leverage the power of the BitTorrent platform,” Broughton said. “There is a group of creators out there who are interested in using new distribution methods to reach a very large and engaged audience online. on the other hand, is happy to help, and show how musicians can benefit from BitTorrent. It guarantees massive exposure, as the client is downloaded by hundreds of thousands of people each month.
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For artists, getting promoted by uTorrent is as good as it gets. In the cases of The Yes Men and Pioneer One, uTorrent participated in a campaign that was set up by Vodo, but now they have branched out to music, running their own campaign. spokesperson Jenna Broughton told TorrentFreak. In both cases, their creations were wildly downloaded and consumers showed their enthusiasm by opening their wallets and donating to these creators so that they can continue to make future content,” BitTorrent Inc.
“We want to continue to build on the successes that we have already seen with Pioneer One and the Yes Men. this is the first step in a new direction, that of actively supporting artists who want to distribute their content using BitTorrent. For uTorrent and its parent company BitTorrent Inc. have now decided to launch a marketing campaign of their own, promoting the mixtape debut of PAZ, titled Young Broke & Fameless. Inspired by the trends-setters, the people at BitTorrent Inc. Other P2P initiatives such as Frostwire’s Frostclick service and Vodo’s BitTorrent distribution platform have been equally successful in marketing independent productions. In the past we’ve seen The Pirate Bay adopting the role of marketeer, as they have promoted several artists on their homepage, resulting in thousands of downloads. It’s often said that labels have lost their place in the digital age, but thus far there are few alternatives to the powerful marketing machine they provide. Although quality is probably one of the reasons for this, lack of promotion is probably the number one reason.
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Roughly ten years ago label-less bands were stuck in their garages, but today they can reach out to a global audience by submitting their music to torrent sites and music portals.ĭespite this new freedom, 99% of these artists only see their album being downloaded by a handful of people. In the last year alone, thousands of artists have given away their music for free, distributing their work via various BitTorrent sites and specialized music portals such as Jamendo.Īlthough some musicians opt for BitTorrent because they sincerely want to get their music out there, the majority make the choice because its their only option to get recognized.
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