They can also earn money by participating in challenges issued by Pinterest as part of the company’s $20 million Creator Rewards fund in the U.S. On Pinterest, creators can use Idea Pins to make content shoppable through affiliate links and they can partner on paid brand partnerships, much like they can do on other platforms, like TikTok and Instagram. The sharing feature would allow creators to market their Pinterest presence across social platforms, luring their audience back to Pinterest where they may be using the site’s new tools to monetize their short-form videos. While the integration with Facebook and Instagram is built-in, Pinterest notes the download option will still allow creators to share to other platforms as well, including popular destinations like Snapchat and TikTok. When the download finishes, Pinterest will redirect the user to the Facebook or Instagram app with the Story creation flow open and the watermarked Idea Pin video ready to be further edited and posted. The content will then be saved as a watermarked video that stitches all the Idea Pin pages together, then ends with a card that displays the creator’s name and Pinterest username - a format that mimics TikTok’s download option. With the launch of Pin Sharing, creators will first tap the “FB Stories” or “IG Stories” icon in the share menu, which will kick off the Idea Pin’s download. Users can scroll through the various Idea Pins from creators they follow in a vertical TikTok-like feed. That content can include either a static image or a video, optionally annotated with text and graphics. Instead, they’re more like a mix of Stories and video, each with up to 20 pages of content which you can tap through like a Story. Idea Pins, while meant to help Pinterest be more competitive with TikTok and other short-form video experiences, aren’t just videos. Now, Pinterest says its creators will be able to download and share their Idea Pins across social channels, including Facebook, Instagram and others.
In an effort to help Pinterest creators better reach their wider audience across social media, the company today is launching a new feature for its Idea Pins - its video-first new Pin format introduced last year as an attempt to catch up with the social media industry’s shift from static images to video.
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